April 3, 2024
Previously from EquityMatch In our previous article in this category, we looked at Financial Mistakes to Avoid, where we looked at several common small business mistakes that could cause businesses to fail and what actions can be taken to mitigate them. Cash Flow Management: Startups are dynamic entities, navigating a landscape filled with challenges and […]
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October 27, 2023
In the first part of this two-part article, we looked at the various facets of digital marketing. This part of the article will look at how to combine digital marketing with traditional offline marketing to create an overall marketing strategy for your startup. Integrating the various aspects of digital marketing with traditional offline marketing methodologies […]
Read more... October 20, 2023
How to combine digital marketing with offline marketing to create a successful overall marketing strategy For present-day businesses, marketing can no longer be fully offline, as the world has transitioned over the past few decades into one where traditional marketing methodologies are all but obsolete on their own. Having said that, digital marketing, as ubiquitous […]
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October 13, 2023
A sales pitch is a persuasive presentation or communication that aims to convince potential customers or clients to buy a product or service, which can be crucial in securing funding business for the growth of a venture. It is a crucial component of the sales process and is typically delivered by a salesperson, founder, or […]
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September 22, 2023
It is essential that a startup finds capital, including startup investments, to keep going, as it ensures the survival of the company as well as its growth. Startups should fundamentally understand the following areas: What are our main expenses?How do we stop haemorrhaging money?How do unforeseen events negatively affect the cash flow of a startup?What […]
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September 16, 2023
What is Lean Canvas? Lean Canvas is a strategic tool used by startup entrepreneurs to quickly and effectively define and validate their business ideas for the purpose of gaining startup investments. It is a one-page template that helps entrepreneurs develop a concise overview of their business model, focusing on key elements such as customer segments, […]
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August 25, 2023
Product Market Fit is a concept that represents the alignment between a startup’s product or service and the needs and preferences of its target market. It is the stage where a startup has successfully developed a product that satisfies a significant demand in the market and resonates with its intended customers. Finding product market fit […]
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July 28, 2023
What is an MVP? A Minimum Viable Product (MVP) is a concept popularised by famed author Eric Ries in his book “The Lean Startup.” It refers to a version of a product with the minimum set of features and functionalities required to satisfy early adopters and gather feedback for further development. The main objective of […]
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July 7, 2023
A revenue model and a business model are closely related but distinct concepts within the overall framework of a startup or any business.
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June 23, 2023
Target Market and Customer Profiling are essential concepts in marketing that help businesses…
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June 9, 2023
n Part 1 of this article, we looked at four revenue models that startups can adopt – The Subscription Model…
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May 26, 2023
A revenue model is a framework that outlines how a startup plans to generate income or revenue from its products or services. It explains how the startup will monetise its offerings to the market and generate cash flows. A startup’s revenue model is critical to its long-term sustainability and growth, as it helps define its […]
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